How can you tell if your social media efforts are paying off?
Have you been posting regularly with a mixture of content to appeal to your fan base? Are you watching your insights to understand the best day of the week and time of the day to post for maximum exposure?
Do you keep current on the latest trends and social media techniques? In short you are doing everything just right and still at the end of the day you wonder if your efforts are paying off.
The first thing to do before trying to answer that question is to establish what your goals are for the campaign. Is it tied to a corporate marketing objective? Do you hope to grow your customer base through social media engagement? Or is it a sales tool to announce new products and offer specials? Maybe your goal is to re-brand your company using educational blogging and live video chats using customer interaction as your gauge to success? Do these goals sound familiar? They should, social media is just another quiver in your marketing arsenal, another avenue to help you meet your marketing objectives as outlined in your corporate business plan. No business plan? That would be another discussion.
For those of you looking for a quick rule of thumb, the chart below gives you an idea on how you stack up against other current social media campaigns.
I hope this was helpful. If you would like to learn how a social media campaign could help you feel free to give me a call or email. There is also lot of really great information out there if you would like to investigate for yourself or read some of our past blogs.