Tech~Editz Talking Tips

Tuesday, December 16, 2014

Happy Birthday Kristine Partal

Happy Birthday Kristine,

I hope it is everything you want it to be.
I have loved you from the day I first heard your name all those many years ago when Ricky was hiding at your house.  I know people have compared you to Ashley and this is true. Yet I see something else in you as well.  As I have watched you grow up I see many similarities to Ricky's Grandma Angie. These characteristics can not be learned or copied, they are not installed by a parent, found in old souls or passed on to  those born of privilege.
Family came first, all of them. She, like you was a caregiver and took care of her parents, brothers, neighbors and even her son’s new girlfriend. She never judged or held a grudge. She was an absolute lady from head to toe with a backbone easily strong enough to carry the responsibilities of her entire extended family.   I loved her, admired her and miss her everyday. I try very hard to live my life as she would have wanted me to.
She would have loved to have met you, and you her. You are an amazing women and I am admire your convictions and grace under pressure. I know she would be happy that you and Ricky are following your own paths and dreams.
They say there is only one other person that can love a son as his mother does and it's true. I can see your love for him and his for you and I look forward to celebrating many happy birthday's with you.   All my love,


PS: I hope you take some time for you today. I wanted to share what I started for your wedding blog with you and this seemed like a good time.

Monday, June 30, 2014

Is Your Social Media Campaign Successful?

How can you tell if your social media efforts are paying off?

Have you been posting regularly with a mixture of content to appeal to your fan base? Are you watching your insights to understand the best day of the week and time of the day to post for maximum exposure?
Do you keep current on the latest trends and social media techniques? In short you are doing everything just right and still at the end of the day you wonder if your efforts are paying off.

The first thing to do before trying to answer that question is to establish what your goals are for the campaign. Is it tied to a corporate marketing objective?  Do you hope to grow your customer base through social media engagement? Or is it a sales tool to announce new products and offer specials? Maybe your goal is to re-brand your company using educational blogging and live video chats using customer interaction as your gauge to success? Do these goals sound familiar? They should, social media is just another quiver in your marketing arsenal, another avenue to help you meet your marketing objectives as outlined in your corporate business plan. No business plan? That would be another discussion.

For those of you looking for a quick rule of thumb, the chart below gives you an idea on how you stack up against other current social media campaigns. 
I hope this was helpful. If you would like to learn how a social media campaign could help you feel free to give me a call or email. There is also lot of really great information out there if you would like to investigate for yourself or read some of our past blogs.

Friday, April 4, 2014

New Timelines For Business Pages

Facebook Re-invented ...again
The latest addition end users will see is a numeric rating summing up the stars previously used to rate a local business. NOTE: This only applies to busiensses with a local address.

Facebook has been working on the layout for business page timelines

A timelime's right-side column will now display all of a Page's posts consistently on the Page and in the News Feed. 
The left-side column will have the kind of information you might expect to find on an About Us Page of a website.
Depending on the type of business there will be a few differences in the information offered. Local businesses will have contact information listed and a map.
Page Admins will have the ability to rearrange the order of this information although this will roll out at a later date.

Below is the information that will be included on all company pages

Local and Online Businesses will show:
  • Likes
  • Information about your business
  • Apps (if relevant)
  • Photos, videos
  • Posts to Page
  • Pages your Page likes
Local businesses will show:
  • A map
  • Phone number
  • Hours of business

Tech~Editz Points To Ponder: 
Facebook is investing in building technologies to deliver new types of connectivity on the ground, in the air and in space.  Yesterday, Facebook announced its Connectivity Lab is working to connect the world from the sky with drones, satellites and lasers.

Much of this information was pulled from the following article: